Durvillea Wines

Sophie McLernon is officially the ‘Client Relationship Manager’ at Astrolabe Wines. More importantly to us she is also our cousin. Sophie is behind a lot of the tweets from @durvilleawines on Twitter. So that people could put a face to her tweets and facebook messages I (Meg) emailed her a few questions:

What is your role at Durvillea?: The official title is Client Relationship Manager, but my role is very broad, I am in the office, look after exports, accounts etc. I look after our distributors nationally and am starting to focus on Australia as well. I ensure they are supplied with enough marketing material- both Astrolabe and Durvillea, that they have enough wine, and manage their allocations. More recently I have been doing a lot of the social marketing for Durvillea.

What is your favourite part of the job?: Interacting with people from the many different markets we go into, and getting the chance to understand how each market works. Each market is so unique and must be approached differently. One of the best things is having your wine available in so many different countries- such as Mexico, Israel, Slovakia, Hong Kong, Singapore, Australia, Ireland, UK… to name a few!

And your least favourite part of the job?: Not sure if I have a least favourite part… maybe some of the paperwork, but you get that in any job…

What’s your favourite varietal?: Chardonnay – I’m sure it’s coming back into fashion!

Any recommendations for a great meal with a glass of Marlborough Sav?: Prawn and Avocado salad with a citrus dressing.

How did you come to be working at Astrolabe?: I moved to Marlborough in February 2008 to work a vintage at Whitehaven Wine Company. I became passionate about the industry and an administration role at Astrolabe came up at Astrolabe so I applied. This role has changed dramatically since I started and I have started to take on more responsibility, I now have Jane (my aunt) and who comes in to help me out three times a week, which takes a lot of the pressure off.

Meg & Sophie on Wainui Beach in Gisborne showing an early interest in seaweed

What’s it like working with your extended family: Great fun! I miss Jane not being in the office for our morning coffees! [She’s just on a short holiday – Meg]

How do you like living in Marlborough and working in the wine industry?: Living in Marlborough is a bit quieter than what I am used to, but there are enough bars, and a good crew of people that there are always things going on. We are close enough to the mountains to ski in winter and we are so near to the sounds that we can pop down after work for a few drinks or a skurf in summer. Working in the wine industry is great as there are always things going on and the year is never dull. From Vintage, to new release, to Christmas and then back to Vintage it is always busy and exciting and you are always learning. Plus the perk of getting a free bottle of wine now and then isn’t half bad either!

As a relative newcomer to Blenheim have you got any bar or restaurant recommendations?: Scotch is a great new wine bar that has opened, it has an interesting and international wine list and a great choice of tapas- the chilli salt squid is a favourite!

If you could visit or work in any wine region in the world where would you want to go?: I would love to go and visit France and tour around the country, spending a good few months there, exploring all the different wine regions. Friends have just started a winery in Spain, so that would be another option! Or completely off the wine regions, I would like to live in Canada, we are looking to expand our market share there now, and the way they do things is so different, the idea of working for an agent and with the liquor boards there is quite intriguing…

Who is your favourite Durvillea daughter?: Argh, this is awkward….

And finally, who would you recommend Durvillea to?: Anyone who is after a great wine, with an eye catching label and story, at an affordable price.